Best whiskey 20201/23/2024 ![]() This could partially be because whiskey is now being made by distilleries all over the U.S. However, Drizly’s fastest-growing markets for whiskey sales span across the country including Atlanta G.A, Albany, N.Y., Omaha, N.E., and Monterey, C.A. While southern cities like Dallas, Houston, and Nashville over-indexed on whiskey sales in 2020, as the South traditionally has. Whiskey is also gaining popularity across a more geographically diverse array of markets. A 2020 report from Nielsen stated that a 26.2 percent increase in year-over-year off-premise spirits sales for the week ending August 22 was boosted by whiskey, which accounted for 33 percent of total spirits growth dollars. Combined with an increased interest in at-home cocktail-making during the pandemic, this has resulted in whiskey successfully grabbing the attention of new consumers. Over the last few years, the entire whiskey category has become much more nuanced as distillers experiment and innovate with different processes, aging techniques, and flavor profiles. ![]() Whiskey Innovation Is Drawing in New Consumers ![]() outpaces those within other whiskey subcategories, he adds - an increase of 17 percent year-to-date through November 2020. The number of entrants to the bourbon category in the U.S. “Innovation within the bourbon category is at an all-time high, which is necessary in today’s highly competitive market as producers look to differentiate their products’ attributes,” says Adam Rogers, the North American research director for the IWSR. This continued growth is fueled by major diversification within the category. 3 in 2020, and Woodford Reserve Kentucky Straight Bourbon Whiskey gained three spots to enter the top five for the first time. In fact, bourbon held three of the top five whiskey SKUs last year: Maker’s Mark shifted from the No. At 44 percent, it holds double the share of Scotch, the second best-selling whiskey subcategory.īulleit Bourbon also continued its reign as the top-selling whiskey - and the second best-selling spirit overall, behind Tito’s Vodka - in 2020. Bourbon Is Still Kingīourbon retained its stronghold on the whiskey category in 2020, gaining two percentage points in share year-over-year to be the best-selling whiskey subcategory.
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